Recommended Book on salesforce: Salesforce.com For Dummies by Tom Wong

We recommend salesforce.com for dummies. It is written by Tom Wong, former leader at Theikos, a salesforce.com consulting house. He is a great teacher and coach. The book is easy to understand and follow. We also like Tom because he bought us dinner when he was in town

Here's the basic info:

Book Description
* Shows sales people, marketers, and customer service representatives how to harness the power of Salesforce.com to enhance productivity, improve customer relations, and boost sales
* Salesforce.com, which has more than 147,000 subscribers at 9,800 companies worldwide, won InfoWorld's Best Hosted Application award in 2004
* Covers navigating Salesforce.com, managing leads, understanding customers and competitors, keeping track of contacts, creating a sales forecast, managing users, creating service and support e-mails, working with campaigns, using the report wizard, and more

From the Back Cover
Get up to speed on managing sales, marketing, and customer information
Prospect with salesforce.com, manage sales teams, and improve sales productivity

Let CRM expert Tom Wong show you how to get around salesforce.com so you spend more time with your customers and less time trying to figure out the application. From navigating salesforce.com to performing common operations that relate to your accounts and contacts, this guide will get you going on salesforce.com in no time!

Discover how to

Set up and customize salesforce.com
Manage your opportunities
Update your forecasts
Track competitors and partners
Drive demand with campaigns
Use dashboards and analytics